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SBPRA Signs Groundbreaking eBook Deal with China as Multi-Format eBook Division Explodes

Strategic Book Publishing & Rights Agency has announced the sale of over 500 of its eBook titles for distribution throughout China. The deal was signed with Beijing’s Founder Apabi, a leader in the digital world. 90% of the publishing houses in China use technologies and platforms from Founder Apabi to publish eBooks, with a distribution of over 80,000 new eBook titles annually.

The agreement covers the Strategic eBook catalogue, adding new distribution channels for the titles, and making them available to one of the largest, growing global markets. The uploads are expected to be completed by July, 2012, at which point the titles will be available at some fifty sites throughout China.

Strategic CEO Robert Fletcher said, “We do not know of a single other publisher that has landed a deal like this for their authors. The name of the game is global expansion and we are on the leading edge. ” Fletcher predicted this outcome when announcing an earlier sale of the catalogue to AVIRSA, an international company headquartered in Moscow, which acquired the SBPRA eBook library for distribution within that country. SBPRA has also sold the ebook catalogue for Taiwanese distribution.

The Founder Apabi deal is a direct outcome of SBPRA’s presence at the Beijing International Book Fair. The company attends all major book expos worldwide. Strategic encourages its 3,000-plus authors to participate in the company’s Foreign Rights Expo Outreach Program and create eBook versions of their print books.

The eBook division has recently announced the conversion of its 600th title from print to the new multi-format eBook (MFE) platform. The MFE program converts Strategic’s and outside authors’ printed books to Kindle and ePub formats, and then distributes them to a vast network of online outlets. The 60+ outlets include Amazon’s Kindle Store, B&N’s Nook, Apple’s iStore, and Google books. The multi-format program makes the eBooks available to virtually every type of reader on the market, which accounts for its growing popularity. For more on the MFE program, visit


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