This month our featured author just has to be Sherrill S. Cannon. The author of three rhyming children’s books (Santa’s Birthday Gift, The Magic Word, Peter and the Whimper-Whineys), Sherrill is not only an accomplished writer but a consummate marketer of her work, with over 2,000 units sold as of November. This year the three picture books won SEVEN National Awards. Understanding the importance of technology, this year also saw Sherrill turn her print books into multi-format ebooks and Peter and the Whimper-Whineys became an interactive App available for download from the iTunes App Store.
Through her dogged efforts, Santa’s Birthday Gift was stocked at the Washington National Cathedral Store in time for the holiday season, and has been on the best seller list on Amazon for the last several weeks, ranking under 10K overall regularly. It is featured on the “Red Room” website and part of their ‘blog your favorite Christmas story’ book giveaway. Cannon is also the featured author on the “What’s Up Sippy Cup?” site this month (as she says, “Don’t laugh”).
She was just interviewed on WVIA radio (Wilkes-Barre, Scranton, PA) about her life and work (podcast – http://wviatv.org/radio/wvia-fm-programs/artscene) as well as on the website “Wild About Reading” (http://donalisahelsley.blogspot.com/2011/12/interview-with-sherrill-cannon-author.html).
Realizing the scope of the growing global market, Sherrill has participated in every Book Expo SBPRA has attended , from Frankfurt to Beijing, and plans to do so in 2012 too!
The successful author, when pressed, offers this advice to fellow authors: “First of all, find your niche in the huge world of children’s books – and focus your marketing efforts toward reaching the readers that are most likely to purchase your books. Then, get out there and make it happen. Don’t just sit back and expect a bestseller. Not unless your name is Dr. Seuss!”
Congratulations, Sherrill; while not yet Dr. Seuss, you certainly are making a name for yourself.